Post by account_disabled on Feb 27, 2024 0:55:22 GMT -5
The So we have already calculated the Shapley values for these sources when there are three channels in the path. For paths with only one channel, the solution is trivial - their share is equal to the conversion factor of a given path calculating Shapley values for various sources Now we need to make the same calculations for a combination of two channels. Let's first calculate the Shapley value for Facebook in the Facebook + Google combination calculating shapley values for different channels Google's share will be the difference between the conversion rate of the Facebook + Google combination and the Shapley value for Facebook.
Analogous calculations will allow us to determine the Shapley values for the remaining combinations and then calculate the conversions that we will assign to individual channels number of conversions = number of clicks × conversion rate Job Function Email List conversion value for different sources Of course, the value of conversions assigned to individual sources in each attribution model must add up to the total number of all conversions in this case. Shapley value for the number of conversions Calculating the Shapley value for conversion rate is, as you can see, relatively complicated.
An additional difficulty is that to calculate it, we need to know the conversion rates on individual paths, and this data cannot be obtained directly from Google Analytics, as only information about converting paths is available. It is necessary to use advanced segments to obtain data on the number of paths that did not lead to conversions, which will enable the calculation of conversion rates for a given path. ADVICE You can also use data from another tracking program for this purpose, e. g. Campaign Manager from Google Marketing Platform. What if the outcome of the game was simply the number of conversions Data on.
Analogous calculations will allow us to determine the Shapley values for the remaining combinations and then calculate the conversions that we will assign to individual channels number of conversions = number of clicks × conversion rate Job Function Email List conversion value for different sources Of course, the value of conversions assigned to individual sources in each attribution model must add up to the total number of all conversions in this case. Shapley value for the number of conversions Calculating the Shapley value for conversion rate is, as you can see, relatively complicated.
An additional difficulty is that to calculate it, we need to know the conversion rates on individual paths, and this data cannot be obtained directly from Google Analytics, as only information about converting paths is available. It is necessary to use advanced segments to obtain data on the number of paths that did not lead to conversions, which will enable the calculation of conversion rates for a given path. ADVICE You can also use data from another tracking program for this purpose, e. g. Campaign Manager from Google Marketing Platform. What if the outcome of the game was simply the number of conversions Data on.
